How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry
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This remains a near-constant anxiety until even in modern-day Texas, where it is still illegal to possess or promote the use of (six or more) dildos. It is speculated that this colossal phallus was made out of bread for a festival. In 1986 while studying the Ancient Greek lexicon of Hesychius, written around 500 AD, professor Oikonomides found the term olisbokollix. Kollix refers to bread, Olisbos refers to a dildo, so a bread-dildo. However, whether it was used as a masturbator or merely a metaphorical joke based on the shape of a loaf of bread remains speculation. While archeologists found a lot of prehistoric dildo-like objects, their use remains speculative.
This includes lubrication, massage oils, condoms, and toy cleaners. Today, sex toys are a multi-billion dollar market that is accessible from nearly any place, online or off. And this market is growing from $15 billion in 2015 to $52 billion, estimated in 2026. In a discussion paper published in the journal Antiquity 16, the team explores three possible explanations for the life-sized phallus. However, it could be not for pleasure but as an implement to perpetuate power imbalances, such as between an enslaved person and their owner, which is attested by the recurrence of sexual violence in Roman literature.
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